Every successful product starts with an idea. . .
Many who work in product creation tend to be incredibly creative. They may have several great ideas every single day. In fact, many have so many good product ideas that they come faster than they can ever be placed into action.
Others may be great at selling but may not have a knack for invention. They could peddle ice in Siberia, but find it challenging to come up with an original product idea.
Here are some tactics that anyone can use in order to develop and
maintain quality product ideas.
Start Logging Needs
Products succeed when they provide users with something they want. Otherwise, interesting notions will fail miserably when there is little or no demand. Thus, the first place an product creator should look for product ideas is by noticing the needs of the population he or she may decide to target.
Investigate your niche and find out what kind of questions are asked frequently. Learn what people want to know. Discover what is bothering them, or what is on their “wish list.” Then, log those ideas somewhere so that you won’t lose track of them. These customer needs can become the seed for great product ideas.
This allows you to put yourself in a strong position.
Instead of trying to convince the marketplace to like your idea, you will eventually be able to offer a product you already know they want and can use. It decreases eventual sales resistance markedly and increases the chance for a product’s success.
After collecting a series of needs and wants from your potential customer base, it is time to start looking at ways to solve those problems. Is there some kind of information or instruction that can resolve questions and concerns?
As you look through the need list, immediately record any ideas you might have for products that can fill the gap between what your prospective customers have and what they would like to have.
At this point, don’t worry about feasibility.
Whether or not you are capable of creating the products
yourself is unimportant.
Not only will such thoughts hinder your ability to brainstorm other ideas, it is also a matter that may be resolved later through effective use of outsourcing. Focus on things that would solve problems.
Remember, this is a brainstorming session, not a design session. Try to keep pragmatism out of your mind as you devise possible product ideas. What may seem absolutely ludicrous or fanciful may very well become the basis for your highly successful offering. Logging needs and brainstorming are the first two steps in a longer process of inventing a new product. One cannot necessarily learn “how to be creative,” but following a strategy of this sort will increase the chances of coming up with a truly unique way of tending to demand within the target community.
You’ve now learned what people want and you have brainstormed some ideas of how to give it to them. That’s a good start, but there are still three steps left in the idea process.
Let’s look at them:
Once you have a list of ideas, let them set for a while before returning to them. That will allow you to regain some level of objectivity about your notions and may prevent you from making a hasty decision. Re-evaluate them and decide if any fall too far from the important needs prospective
If some of your brainstormed notions are obviously silly or completely unworkable, you can dismiss them at this point. Your goal is to come up with a list of possible products that have some basis in reality.
Research the Remains
Now that you have isolated a few stronger ideas, you will need to go about testing their likelihood of success and whether or not they might duplicate some other service or product.
This should be relatively unlikely, based on the needs expressed earlier, but it is still necessary to check before you set course on a redundant path.
Additionally, this is a time to size up the competition.
Note what they offer and think of ways you can produce a better product.
If someone is already providing an option, but people are expressing a need, that means there is some sort of weakness–either in the existing product or in its marketing. Try to find that weakness and eliminate it in your offering.
Make a Decision
After you have conducted your follow up research, carefully evaluate your ideas in light of what you have learned. You may have discovered that there is a problem with your idea that makes it unworkable. You may have decided that with a few small additions you can produce a product that will absolutely blow your competition away.
This is, obviously, an important step in the process.
Errors at the point of decision can have a critical impact on the success of a project. That is why it is important to test your ideas with additional research after having culled weaker possibilities out of the mix.
If you have followed the process, you should be able to make an informed,
At this point, you will understand what your buyers want, what you can do to help, what they currently have, and how you can offer something better.
In essence, you have a project blueprint.
The next step, of course, is to translate that plan into action and to create a successful project.
Ideas come quickly and easily to some people.
Others struggle to come up with an original concept that can succeed. Fortunately, by following a fairly simply pattern one can successfully find needs in the marketplace and conjure up ideas about how to address them.
The result of using these tactics is a well formed and strongly supported product idea, that once implemented can result in marketing success.